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Customer Relationship Management
By:Federico Rajola
Published on 2012-11-30 by Springer

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

This Book was ranked at 21 by Google Books for keyword Relationships.

Book ID of Customer Relationship Management's Books is R_IAswEACAAJ, Book which was written byFederico Rajolahave ETAG "RjjhzK7Eptw"

Book which was published by Springer since 2012-11-30 have ISBNs, ISBN 13 Code is 9783642534263 and ISBN 10 Code is 3642534260

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "172 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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